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APC Mission

The WHY of the APC

We believe that every human being has immense personal potential and it is our declared mission to help as many people as possible to achieve that potential through the provision of high-quality, professional and ethical coaching.  In order to do that, we are committed:

The APC Mission
for Coaching Professionals

  • To provide an ethical and supportive community for professional coaches, trainers and NLP professionals globally



  • To welcome professionals in the above from all schools and disciplines



  • To provide supervision and professional support to our valued members



  • To help prospective ‘clients’ in finding professional and qualified coaching, training and NLP support



  • To provide a route to training and Continued Professional Development (CPD) for our members



  • To support organisations who want to provide professional coaching in-house



  • To provide the highest standard of certification so that participants in APC-certified coaching programmes may join a course and learn with confidence



  • To listen and respond to the needs of our members


Lofty aims?

Yes, and we are dedicated to achieving them whilst maintaining a personal, professional and ethical community approach.

The APC Mission
for those seeking
a professional

What is our ‘Mission’? 



There is a saying that goes, ‘You cannot change the whole world but you can change SOMEONE’S world.’ 


We at APC believe in that and our mission is to help as many people as possible to change THEIR world by working with true professionals.


We are committed to ensuring that YOU, as a client:



  • Receive the highest quality service
  • Are always treated with true professionalism
  • Enjoy the peace of mind that comes with working with a professional committed to an ethical framework


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